As we enter a third year under a cloud of the coronavirus pandemic, the global wellness landscape continues to shift beneath our feet. With every new lockdown and unlocking, economic prospects rise and fall. Yet throughout this unprecedented era of instability, resilient and innovative wellness businesses have continued to prosper. Wellness real estate (22. 1%), mental wellness (7. 2%) and healthy eating, nutrition and weight loss (3. 6%) sectors have consistently shown strong pandemic growth, according to the latest market valuations. The global wellness institute predicts further gains across wellness tourism, physical activity and spas, which will spearhead the industry’s rapid recovery through to 2025. It might be easy to understand the abstract concept of a niche, but you might feel a little stumped when it comes to applying it to real world examples. Rather than choosing something broad and generic, such as “fitness instructor who teaches healthy living and healthy lifestyle techniques”, you can choose something much more narrow to stand out to your prospective clients. To start with here are two examples that are too broad to be considered a niche: health coach for weight loss health & fitness coach is who teaches healthy eating habits and workout habits we’ve
